Product Marketing and Sales Enablement

The market’s vast amount of platforms and services can overwhelm potential customers.

How does your brand stand out when it’s time for buyers to start their search, schedule demos, or sign the dotted line?

I develop go-to-market strategies that prioritize what’s most important to your target personas and what’s needed for your team to sell your solutions.

  • Market and competitive intelligence

  • Persona and ideal customer profile (ICP) development

  • Positioning and channel strategies

  • Messaging strategy and content development

  • Launches, releases, enhancements, migrations, and acquisitions

  • Go-to-market (GTM) strategies and plans

  • Sales enablement toolkit development

  • Internal and external communication consulting

  • Sales win/loss assessments and user feedback loops

“Kirk produced excellent messaging, positioning, sales enablement tools, and led GTM teams to release new features.”

Jennifer Diep
Marketing Leader, B2B Health Tech

“Any meeting with Kirk was destined to be purposeful, lead to tangible outcomes, and be a high point of the day.”

Simone Klein
Director, Demand Generation, B2B SaaS Brand

“Besides being a pleasure to work with, Kirk's insights were indispensable to the team.”

Adam Horwitz
CEO, Industrial Manufacturing Brand

Tried-and-true product marketing and sales enablement toolkit