Website Strategy and
Search Engine Optimization

Your website is the heartbeat of your business. It attracts future customers who don’t know they need you…yet.

Maybe your search engine rankings or conversions are struggling. Maybe you’re on the brink of a website overhaul and need a redesign lead. Maybe you need to understand what’s working well and what’s not.

Regardless of your website or search engine optimization (SEO) challenges, I’ll take the reins and take the pressure off of you.

Here’s a sampling of capabilities:

  • Website assessment and audit

  • Competitor gap analysis

  • SEO program strategy and implementation

  • Content management system (CMS) consulting

  • Site redesign and launch management

  • Acquired brand website migration strategy

  • Conversion rate optimization (CRO)

  • Agency partner selection and management

  • Technical / IT developer direction

  • Key performance indicators (KPI) strategy

  • Website analytics and reporting

  • Intranet platform strategy and consulting

“From our very first interaction, Kirk showcased a clear vision, ensuring our objectives were aligned for our SEO efforts. To anyone seeking a digital marketing maestro, I wholeheartedly recommend Kirk.”

Sean Francis
Digital Strategist, Orbit Media Studios

“Kirk is an energetic and creative marketing professional who thoroughly understands how to translate marketing messages into consumer action. Besides being a pleasure to work with, Kirk's insights were indispensable to the team.”

Adam Horwitz
CEO, Industrial Manufacturing Brand


SEO Case Study: Turning an unranked brand into an optimized lead generator


Website Strategy Case Study: Bridging business silos to launch an enterprise intranet

Tried-and-true website strategy and SEO toolkit